• Develop and implement customer experience strategies aligned with brand positioning, marketing objectives, and business growth priorities.
• Analyze customer journeys across digital channels to identify opportunities for improving engagement, satisfaction, and retention.
• Map customer touchpoints and evaluate how users interact with brands throughout the awareness, consideration, conversion, and retention stages.
• Collaborate with marketing, design, analytics, and development teams to create consistent and effective customer experiences.
• Conduct customer behavior analysis to identify friction points, unmet expectations, and opportunities for experience optimization.
• Develop recommendations for improving website interactions, communication flows, onboarding experiences, and customer engagement.
• Support the creation of personalized customer journeys based on audience segmentation and behavioral insights.
• Work with marketing automation specialists to improve lifecycle communication and customer relationship management processes.
• Define and monitor customer experience metrics, including customer satisfaction, retention, engagement, and conversion performance.
• Coordinate customer experience research initiatives, including surveys, user feedback analysis, and qualitative research.
• Translate customer insights into actionable recommendations for marketing campaigns, digital products, and brand communications.
• Prepare strategic reports and presentations outlining customer experience findings, optimization priorities, and measurable business outcomes.

• 3+ years of experience in customer experience strategy, digital marketing, customer journey optimization, or a related field.
• Strong understanding of customer journey mapping, audience segmentation, and digital customer behavior.
• Experience developing customer experience strategies for digital products, services, or consumer-facing brands.
• Knowledge of customer engagement, retention, lifecycle marketing, and conversion optimization principles.
• Experience working with customer analytics, CRM platforms, and digital performance measurement tools.
• Familiarity with Google Analytics 4, Hotjar, Microsoft Clarity, or similar behavioral analytics platforms.
• Ability to analyze quantitative and qualitative customer data and translate findings into strategic recommendations.
• Understanding of UX/UI principles and their impact on customer satisfaction and digital engagement.
• Experience conducting customer research, analyzing feedback, and identifying opportunities for service improvement.
• Strong analytical thinking, communication, and problem-solving skills.
• Ability to collaborate with cross-functional teams and manage multiple strategic initiatives.
• Excellent written and verbal communication skills in English.

Preferred Qualifications

• Experience working with international brands or digital marketing agencies.
• Familiarity with marketing automation tools such as HubSpot, Salesforce, or similar platforms.
• Understanding of customer lifetime value, churn analysis, and retention performance.
• Experience developing personalized communication strategies across multiple digital channels.
• Knowledge of A/B testing, customer experience experimentation, and data-driven optimization methodologies.

• Remote working opportunities within a collaborative and internationally oriented digital marketing environment.
• Full-time involvement in customer experience, brand development, and digital marketing projects.
• Opportunities to collaborate with experienced marketing strategists, designers, analysts, and technology specialists.
• Participation in projects focused on improving customer engagement, brand communication, and digital experiences.
• Access to modern marketing technologies, analytics platforms, and customer experience research tools.
• Professional development through practical projects, knowledge sharing, and continuous learning.
• Opportunities to contribute to strategic decisions and influence the development of customer-centered marketing solutions.
• A collaborative working environment that values creativity, analytical thinking, and open communication.
• Clear responsibilities, structured workflows, and opportunities for professional growth.
• Involvement in innovative projects that combine marketing strategy, customer insights, and digital technology.